share with you a text from my daughter Alejandra Aldave who graduated this year in the Faculty of Communication Sciences of the UDEP. Alejandra is an expression of tenderness, devotion and love. His world is without weeds. Firm conducts his life, and if ever I've seen in a bind at the University undertakes its sacrifice, effort and honor. Rumor Hegelian have in a room to give vent to indignation, conceptual and fences you deem appropriate. I trust in the evolution of your consciousness. Censorship is determined by your intuition. Believe be able to still show patterns, but above all and please escribeme.Bienvenida. Hugo
Aldave - University Professor.
Thursday, August 26, 2010
E-Marketer in its latest bulletin said that global advertising spending in social networks grow by 31% this year reaching $ 3,300 million . And only need look at what is happening today to know that this is true.
Facebook and all social networks in general have become a major marketing tool for many brands, as well as providing web sites for free, is a good opportunity to approach end users: the social networks offer a huge amount of data such as geographic location, age, likes and hobbies, so it is recognized that, as stated by the director of communications Tuenti, Icaro Moyano, "trigger more focused advertising" .
If we look at the popularity of networks global social we need in Brazil, social networking and blogging came to 86% of active Internet users, similar to 78% is in Italy and 74% in the U.S. , these figures explain why the increased advertising spending now performing many of the brands and which, incidentally, is expected to grow 29% to reach U.S. $ 4,300 million for 2011.
Currently, companies are using them in order to establish more fluid dialogue with their customers, through feedback, the conversation occurs in two directions: it analyzes, collects and assesses client perceptions.
In this sense, we can see the importance of social networks today as effective means of advertising. The idea is focused on being part of the new trends which have the main character and consumers through social networks are adapting a personal relationship with brands. It is to be leaving behind uncomfortable and intrusive image that formerly gave internet ads and to feel that consumers feel "relatively privileged" and above all heard.
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